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April 21, 2008

Croatia - land of truffles, fine wine and olive oil

'Croatia - land of white truffles, fine wine and olive oil'.

Not exactly, but the actual pay off line being used by the Croatian national tourism board is a lot more subtle in relation to their neighbour just over the Adriatic Sea.

That's Italy by the way.

The actual line is 'The Mediterranean As it Once Was' and it is a statement full of intent. 

But it is the Croatia Tourism Food ad which really sits up and looks you straight in the eyes

In particular the line our gastronomic friend in the spot relishes saying: 'the wine produced in Croatia was so good, it was considered the best in the Roman Empire'. 

http://press.croatia.hr/video%5Farhiva/

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