Greece - the true experience

If you haven't seen the latest television advert for the  Greek National Tourism Organisation then make sure you do.

Launched together with a new logo and the 'Greece - the true experience' tag line, its a real gem. 

Above all it manages to combine the old and the new and seamlessly suggests Greece as a destination for both urban backpackers and off the beaten track oldies.      

It builds on the previous 'Follow Your Senses' and 'Live Your Myth' ads which now seem like works in progress to today's real deal.

Above all, it communicates a positive image of the country with essential values which will take Europe forward. 

Respect.