Italia Punto It

On Saturday 19th January 2008 the plug was pulled on www.italia.it, the official State portal website whose objective was to present the best of Italy to the world.

The site was also meant to put an end to the fragmented nature of the online Italian incoming tourism offer by presenting the national territory from a single reference point with each region providing content, links and a whole series of useful information for visitors.

In less than year from its launch at the BIT or International Italian Tourism Fair in Milan and just a month before this year's trade exhibition, it seems the whole project has been archived.

45 million euros invested and nothing to show for it.