Time for Novello 2007

Whether novello is actually wine is another question, but 15 million bottles of the stuff will be released onto the home and international market from Italy's producers very shortly. 

Apparently this is 10% down on last year, but will still bring in a tidy 80 million euros of business.

In other words, don't pay more than 5,50 euri for your bottle and drink it immediately.